Objective
To create Print Ad (Newspaper) for Women's Day and Mother's Day.
My Role
Ideation. Design.
I was free to conceptualise the design that the client did not offer any parameters. I tried to find the sense of the word in a pattern of illustration which runs to explain in the women's day ad, but I decided to demonstrate it in the word itself. I asked myself a question: What do women desire the most, and what they want to share the most? The response I found inside me was LOVE when looking at the word Women, and the typography just came to mind. I chose Light and Delicate Fonts to show the delicacy of Women as well as strength in Love.
There were no parameters for the concept. The idea came with a personal feeling and experience that I have with my mother, she's always there for me, no matter what stage I'm at. Here I tried to illustrate a mother's journey dedicated to her children, because "Behind every growing child, there is a MOTHER."
*The project is done while I was working at Roar Studios.
