Objective
The objective of this project was to create Identity Design and Environment Graphics with an Indian feel and a modern look with luxury.
My Role
Ideation. Design. Client Communication. Production management.
The Logo
The Nimaaya logo is a representation of new life. This is achieved by the symbolic combination of the Hindi letter ‘ન’ (Na) and the sprouting of a new leaf, placed on a large leaf shape. The gold and violet colours in the logo communicate the luxurious nature of the brand.
Logo Refinement Sketch
As all of it has to be crude and natural to the new birth, I used raw brown and white paper for stationery. The minimal pattern of floral bubbles reflecting cells and life wave lines sprouting.
Stationery 01
Stationery 02
Menu for the Cafe (engraving on MDF board)
Way-finding Signage (engraving on wood)
To give a nurturing feeling, we have named patients rooms NIWAAS (a place of residence), we divided Niwaas in three different categories Sky, Earth and Ocean rather than giving them generic categories, dedicatedly to the theme we designed signages adding some illustration and colour related to sky, earth and ocean, as Nimaaya's motive is to offer its patients a home feeling and luxury. We chose calm pastel colours because we wanted it to be colourful not yet vivid.
Room Signage (Canvas print on MDF board), Extending Illustration Stencil Print on wall with gold spray colour.
Production Plan (Sample of 3 categories)
Illustration Sampling (custom cut paper print)
In order to give a different effect to the signs, we decided to add Floor Signages as soon as one gets out of the elevator,it is possible to look at the floor for a specific floor number with floor information. Numbers have been designed to match the feel of the logo.
Floor Signage (Stencil Print on wall with gold spray colour)
Floor Signage (Pre Production Sampling)
Floor Numbers designed according to the logo
*The project is done while I was working at Roar Studios.
